Retailer Takes Top Honors for “Social Impact” Integrating Customer
Loyalty with its Food Lion Feeds Hunger-Relief Initiative
SALISBURY, N.C.–(BUSINESS WIRE)–Food Lion received top honors in the “Social Impact” category at the 2019
Loyalty360 Awards, for the retailer’s loyalty
program engagement with its Food Lion Feeds hunger-relief initiative.
The awards recognize industry leaders across several categories centered
around building trusting relationships with their customers in a
proactive, meaningful and measurable way. Loyalty360 awarded finalists
in 12 categories, each representing a key facet of a brand’s customer
Food Lion’s MVP Customer Rewards Program and its innovative Shop & Earn
personalized monthly rewards program, enable customers to engage with
Food Lion Feeds, the brand’s hunger-relief initiative, through
promotions such as “Be a Hero, Serve a Hero” which provides meal
donations to military members and their families based on customer
purchases. Food Lion’s MVP Customer Rewards Program, Shop & Earn, vendor
partnerships and customer support helped drive Food Lion’s recent
milestone achievement of donating 500 million meals to help nourish
people in need.
“At Food Lion, we take our commitment to nourishing our neighbors to set
them up for success in life very seriously,” said Deborah Sabo, senior
vice president of marketing at Food Lion. “That’s equally true whether
we’re helping families with limited means in the towns and cities we
serve put three meals on the table instead of two through our everyday
affordable prices and weekly sales or whether we’re donating meals to
our local food banks to help families in need. This award recognizes the
unique and innovative ways we engage with our customers through our
loyalty program to help eliminate the difficult choices our neighbors
are forced to make when they are hungry.”
Since Shop & Earn was launched across the banner last year, the reward
program has integrated a number of opportunities to engage customer
support in Food Lion Feeds. During the Shop & Earn launch, the brand
linked customer activation to a meal donation for Food Lion Feeds
donating one million meals to local Feeding America food banks in its
10-state footprint; and Shop & Earn helps to drive customer support for
in-store campaigns, such as “Be a Hero, Serve a Hero,” Holidays Without
Hunger meal boxes, and others.
In addition to receiving Loyalty360’s top honors for social impact, Food
Lion’s Shop & Earn customer rewards program was named one of the top 10
loyalty programs of 2018 and received additional recognition for its
design and dedication to customer service and the loyalty industry. For
more information on the awards and a complete list of organizations
recognized, click here.
Food Lion launched Food Lion Feeds in 2014 with a commitment to donating
500 million meals by the end of 2020. On May 9, 2019, Food Lion Feeds
announced it had donated its 500 millionth meal nearly 18 months ahead
of schedule. To learn more about Food Lion Feeds, visit www.foodlion.com/feeds.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000
stores in 10 Southeastern and Mid-Atlantic states and employs more than
63,000 associates. By leveraging its longstanding heritage of low prices
and convenient locations, Food Lion is working to own the easiest full
shop grocery experience in the Southeast, anchored by a strong
commitment to affordability, freshness and the communities it serves.
Through Food Lion Feeds, the company has donated more than 500 million
meals to individuals and families in need since 2014. Food Lion is a
company of Ahold Delhaize USA, the U.S. division of Zaandam-based Royal
Ahold Delhaize Group. For more information, visit www.foodlion.com.