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Tampax PURE – The Organic Tampon You’ve Been Waiting For
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Tampax PURE – The Organic Tampon You’ve Been Waiting For

No Compromise – PURE offers people the ingredients they want with the
trusted protection they expect from Tampax and Always

CINCINNATI–(BUSINESS WIRE)–Afraid that natural products will disappoint? Not anymore. Tampax and
Always, the leading period care brands from Procter & Gamble, introduce
Tampax PURE, their new organic tampon option, and Always PURE pads –
both free of dyes, fragrances, and chlorine bleaching that require no
compromise on ingredients or protection. Tampax PURE tampons have a 100%
organic cotton core and deliver the protection expected from Tampax
every time. New Always PURE pads are made with a cotton top layer from
sustainably sourced cotton.

“I have always been a Tampax user, and period protection is the focus of
my Research & Development career. I’ve tried lots of tampons, researched
them, talked about them, designed them – I’ve done it all. In speaking
with thousands of tampon users in the last several years, it was clear
that there was still a big unmet need in the natural menstrual category
– an option that worked well,” said Amy Krajewski, Section Head Global
Tampax Research & Development. “Many people using current options are
settling, and don’t even realize it because they go on autopilot with so
many other decisions to make every day. When we set out to create Tampax
PURE, we took our time to develop a tampon that is not only made with a
100% organic cotton core, but that also provides Tampax protection.
Users can feel good about the ingredients, and trust that our product

No one should have to settle when it comes to period protection, and one
more decision on top of the 35,0001 you make every day is one
too many to think about. PURE was created to make sure people have the
choices they want when it comes to period protection – from the brands
people have relied on for decades.

  • Tampax PURE is the brand’s first 100% organic cotton core tampon – all
    cotton is responsibly sourced from within the U.S. and free of dyes,
    fragrances and chlorine bleaching.
  • The Tampax PURE applicator is composed of a 90% plant-based material.
  • Tampax PURE has all of the comfort and trusted protection of Tampax,
    designed with a width-wise expansion tampon core and a LeakGuard BraidTM
    for built-in backup protection for up to 100% leak free periods.
  • Always PURE pads are made with an organic cotton top sheet and an
    absorbent wood cellulose and gel core.
  • Always PURE pads are free of chlorine bleaching, dyes and fragrances.

In addition to simple ingredients and protection, every purchase will
make a difference in people’s lives. The PURE truth – no teen should
have to miss school because they don’t have access to period products,
and no adult should have to go without. For every specially marked
Tampax PURE or Always PURE pack purchased, we will donate one pad or
tampon2 to those in need, continuing our 35-year mission to
end period poverty by partnering with Feeding America® and other
organizations across the U.S. to get period products to those who need

Tampax and Always PURE are available nationally at most retailers in
store and online in May 2019. For more details, visit

About Tampax

Procter & Gamble’s leading feminine protection brand, Tampax, provides a
trusted brand experience to help protect and give people power over
their periods. With more than 80 years of period protection expertise,
Tampax meets a variety of needs. The Tampax product lineup includes
Tampax Cup, Tampax Pearl Active, Tampax Pearl, Tampax Radiant, Tampax
Pocket Radiant and Tampax Pocket Pearl which offer full-size protection
in a pocket-sized applicator for on-the-go confidence. Leak-free periods
are possible with Tampax Pearl’s LeakGuard™ protection.

About Always

Always®, the world’s leader in feminine protection, offers a wide range
of feminine pads, wipes and liners designed to fit different body types,
period flows and preferences. For over 35 years, Always has been
empowering millions of girls globally through puberty and confidence
education, and the provision of products to girls in need. More
recently, the Always #LikeAGirl campaign has furthered these efforts by
helping tackle key societal barriers to girls’ confidence. Together,
Always believes we can create a world where puberty is a moment that
propels girls forward into confident womanhood. Please visit for
more information.

In 2016, Always was proud to announce that all feminine care owned
production sites have achieved zero manufacturing waste to landfill.
Please visit for
more information.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit
for the latest news and information about P&G and its brands.


2 For every Tampax PURE or Always PURE
pack purchased, we will donate one pad or tampon to those in need from
02/08/2019 to 09/01/2020. No limit to the donation.


Casey Brogan
T: 1.443.926.1047


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