This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow breaks down this week’s three biggest deals at the intersection of sports, technology, and media. Cybercrime group ShinyHunters breached Madison Square Garden on the same day the Knicks won the NBA Championship, exposing 26 million customer records including biometric and financial data, triggering five class action lawsuits and underlining a Darktrace report finding that 84% of pro sports organizations suffered a cyber incident in the past 12 months.
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Formula 1 signs a landmark five-year deal with live entertainment tech platform Fever as its Official Ticketing Supplier starting in 2027, replacing legacy provider Platinium Group in the sport’s first ticketing change in over a decade, with the goal of converting casual fans into Grand Prix attendees across 24 races and 21 countries. And Nielsen’s Big Data+ Panel methodology is reshaping how sports viewership is measured, with the USA vs. Paraguay World Cup opener drawing 27.5 million combined viewers, up 152% from the same stage in 2022, counting every screen from TV to streaming to bars and restaurants. Rick Horrow is the Sports Professor and one of the nation’s leading sports business analysts.
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