This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features the Rockets and Pelicans leading the NBA in AI adoption improving fan and ticketing services, the NFL Network joining the ESPN app with more than 15 hours of new programming, and Sirius XM Holdings Inc. (Nasdaq: SIRI) launching a $5 per month sports subscription starting September 1 covering the NFL, NBA, MLB, NHL, and F1.
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