CINCINNATI–(BUSINESS WIRE)–Herbal Essences is celebrating 2019 World Pride with a larger-than-life
blooming Garden Wall to honor the members of the LGBTQIA+ community who
#FlourishWithPride, as well as those who stand with the community.
Nature nurtures diversity and Herbal Essences believes everyone should
as well. Fifty years ago, the seeds of the modern gay rights movement
were planted with the Stonewall Riots. The movement took root, grew, and
today, it flourishes like never before. This year, Herbal Essences
celebrates what began with Stonewall with a Garden Wall honoring those
who #FlourishWithPride, transforming a space of adversity into a
celebration of diversity.
In partnership with NYC-based “flower power” couple, Putnam & Putnam,
Herbal Essences is planting the Garden Wall alongside the path of the
world’s largest Pride March in celebration of inclusion. Starting
Friday, June 28th, New Yorkers, visitors and parade-goers
alike can honor someone who expresses their true nature by adding a
flower to the wall in person, while anyone from around the world can tag
#FlourishWithPride on social to contribute.
“At our core, Herbal Essences believes that we should all nurture
diversity – it’s what nature intended – and necessary to keep life on
our planet thriving,” said Ilaira Resta, North America General Manager,
P&G Hair Care. “We’re thrilled to partner with floral designers Michael
and Darroch Putnam on this project not only for their beautiful
aesthetic, but because we feel they truly embody our messages of
inclusion and diversity in both the LGBTQIA+ and floral communities.”
“Understanding and appreciating nature’s diversity by creating
beautifully unique arrangements as well as protecting nature by using
sustainable resources is such a huge part of what we do,” said Michael
Putnam, of Putnam & Putnam. “When Herbal Essences came to us with this
opportunity to celebrate Pride by honoring nature’s diversity, we were
thrilled to be a part of it both personally and professionally.”
The Herbal Essences Garden Wall will be located at 225 W. 4th
Street, at the sight of the Riviera Cafe, a community landmark in NYC.
Parade-goers and passersby can add flowers to the wall to honor
themselves, a friend, mentor or someone they love, and anyone on social
can tag #FlourishWithPride to have a flower contributed on their behalf.
The wall will be open on Friday, June 28th and Saturday, June
29th from 11:00am – 6:00pm and Sunday, June 30th
from 10:00am – 4:00pm.
When NYC Pride ends, Herbal Essences will donate the flowers from the
Garden Wall to the Ali Forney Center, which helps LGBT homeless youth,
and to Garbage Goddess, which works toward zero-waste floral events, so
that the community and flowers can both continue to flourish.
As members, allies and advocates of the LGBTQIA+ community, Herbal
Essences values and supports diversity. Together with parent company
P&G, Herbal Essences is proud to continue its long-term commitment to
embrace and advocate for diversity and inclusion in the LGBTQIA+
community and beyond. To learn more, visit https://us.pg.com/diversity-and-inclusion/.
For more about Herbal Essences’ activation at World Pride in NYC, visit
the Herbal Essences Instagram channel (@HerbalEssences).
About Herbal Essences
At Herbal Essences, we know it’s only natural to be different. In fact,
nature nurtures diversity and so do we. We protect diversity in plants
and embrace it in people and in our products. We see beauty in all
plants, all people and all places. And when we don’t see it, we create
it. We are committed to diverse ingredients, inclusively designed
products and partnerships with experts and organizations that protect &
preserve the planet for all nature lovers. Now we’ve partnered with
Royal Botanic Gardens, Kew, to endorse our real botanicals in Herbal
Essences bio:renew. We believe in the positive power of nature. We’re
proud to be naturally cruelty-free and acknowledged for it by PETA.
To learn more about Herbal Essences visit www.herbalessences.com,
or follow us on Facebook: facebook.com/HerbalEssences, Twitter:
twitter.com/HerbalEssences and Instagram: @herbalessences.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.
Contacts
For Media Inquiries:
Marina Maher Communications
Monica Almeida
malmeida@hellommc.com
212-485-6187
Alaina D’Arcangelo
adarcangelo@hellommc.com
212-485-1673
