Sports Business Minute - Adobe & Real Madrid Extend Deal, 5 New SEC Coaches in 24 Hours - CorpGov

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Sports Business Minute – Adobe & Real Madrid Extend Deal, 5 New SEC Coaches in 24 Hours

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Sports Business Minute – Adobe & Real Madrid Extend Deal, 5 New SEC Coaches in 24 Hours

1 month ago

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40 second read

This week of Sports Business Minute with “The Sports Professor” Rick Horrow features Adobe Inc. (Nasdaq: ADBE) extending its deal with Real Madrid to increase AI-driven fan engagement of its over 650 million followers worldwide, as well as streaming and content production, among other features. Watch below:

Also, Arkansas, Auburn, Florida, LSU, and Ole Miss hired new head coaches in 24 hours, adding up to the SEC’s 25% change in leadership for 2025. The buyouts for fired coaches at Arkansas, Auburn, and Florida totaled approximately $46 million plus LSU’s prior payout before the arrival of Lane Kiffin. Watch below: