This week of Sports Business Minute with “The Sports Professor” Rick Horrow features how athletes themselves are becoming major players in the media landscape with 60% of Gen Z sports consumers preferring content directly from their favorite players, and why predictive analytics is becoming core tech in 2026 with third-party integrity firms overseeing more than 300 thousand sports events. Watch below:
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Exec Edge NYSE Firesides Scheduled Feb 3, 2026
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