The Dealmaking 3: NBA Invests on DTC, NY Mets Improve Citi Field, FIFA’s Women’s Champions Cup

4 weeks ago

40 second read

Watch The Dealmaking 3 of the Week Below:

This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features the NBA investing in direct-to-consumer subscription tech company Evergent for tracking deeper fan relationships, the Mets connecting with Boingo for Citi Field network upgrades for the 2026 season, and the FIFA securing Sky Sports, DAZN, and CazeTV for the inaugural FIFA’s women’s champions cup with its tournament final phase scheduled on January 28 to February 1 in London.