Now Reading:
Unilever North America Accelerates Action on Plastic Packaging to Reach 50% Recycled Content by End of Year
Full Article 8 minutes read

Unilever North America Accelerates Action on Plastic Packaging to Reach 50% Recycled Content by End of Year

In moving toward a circular packaging economy, the company will take
three significant actions to increase consumer education and recycled
content use

BENTONVILLE, Ark.–(BUSINESS WIRE)–At the Walmart Global Sustainability Milestone Meeting today, Unilever
North America President Amanda Sourry announced plans to accelerate and
expand the company’s plastics commitments in North America. The
three-part plan provides better choices for plastic packaging, adds
clear recycling instructions on pack, and launches a shopper education
program in partnership with Walmart.

“We know that the response from the consumer goods industry is critical
in determining the speed that positive change takes place around plastic
packaging, and using less, better, or no plastics is a priority at
Unilever,” said Sourry. “Today, we are significantly accelerating our
plastic packaging commitments in North America and are thrilled to be
working alongside other industry leaders like Walmart to push these
initiatives forward.”

Globally, Unilever has made ambitious, industry-leading plastic
packaging goals
, and these will be accelerated in North America with
three significant packaging initiatives.

The Unilever North America announcements include:

  1. Reaching 50% recycled content in plastic packaging this year:
    By the end of 2019, 50% of the plastic used in Unilever North America
    packaging will come from post-consumer recycled (PCR) content. This
    move gives consumers a better choice for plastic packaging. It reduces
    virgin plastic in packaging, reduces greenhouse gas emissions, and
    creates an end-market for recycled packaging in North America.
  2. Adding How2Recycle® labels on all packaging by 2021: Recognizing
    the widespread confusion about the complex recycling system, Unilever
    North America will add clear recycling instructions to packaging for
    its entire mass-market portfolio by the end of 2021. Unilever has been
    working with How2Recycle
    to add clear recycling labels and will now standardize its use on all
    packaging in North America.
  3. Partnering with Walmart on “Bring it to the Bin” shopper
    education program:
    Unilever and Walmart are working in
    partnership to create in-store and online consumer education moments
    around recycling. The program will incentivize and educate customers
    about recycling all packaging, including products used in the
    bathroom, when it launches later this year.

“These Unilever initiatives are important steps, but we can’t create a
circular economy for plastic packaging in isolation,” added Sourry. “We
need collective action to tackle the problem at the source by working
with forward-thinking companies like Walmart, advocating for systemic
change in government and recycling facilities, working closely with
plastics suppliers, and educating consumers. Only together will we
answer the urgent call made by the plastics issue we are facing.”

Unilever has been committed to reducing its packaging footprint for many
years as part of the global Unilever
Sustainable Living Plan
, and committed to making all Unilever
packaging reusable, recyclable or compostable by 2025. Globally, the
company will reach an average of 25% recycled content in packaging by

Significant progress is being made toward Unilever’s goals at a global
level, with achievements including:

  • Light-weighting packaging with a 18% decrease in weight since 2010,
    which ultimately means less plastic used to package products;
  • Reduction in total waste footprint per consumer by 31% since 2010;
  • Keeping packaging volumes flat since 2010 despite portfolio growth,
    demonstrating efforts to decouple growth from environmental impact.

# # #

About Unilever North America

Unilever is one of the world’s leading suppliers of Beauty & Personal
Care, Home Care, and Foods & Refreshment products with sales in over 190
countries and reaching 2.5 billion consumers a day. In the United States
and Canada, the portfolio includes brand icons such as: Axe, Ben &
Jerry’s, Breyers, Degree, Dollar Shave Club, Dove, Hellmann’s, Klondike,
Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus,
Noxzema, Pond’s, Popsicle, Pure Leaf, Q-tips, Seventh Generation,
Simple, Sir Kensington’s, St. Ives, Suave, Talenti Gelato & Sorbetto,
TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names are
trademarks or registered trademarks of the Unilever Group of Companies.

Unilever’s Sustainable Living Plan underpins the company’s strategy
and commits to:

  • Helping more than a billion people take action to improve their health
    and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

For more information on Unilever U.S. and its brands visit:


Leave a Reply

Your email address will not be published. Required fields are marked *

Input your search keywords and press Enter.