Late in 2017, Buzzvil’s U.S. CEO Rob Seo faced his biggest challenge ever: Google changed its terms and effectively shut down his business of putting advertisements on smartphone lock-screens. To get it all back, he had to call on senior leadership at the company to re-sell all 50 of his publishing partners on his product. In an interview with CorpGov partner The Native Society, Mr. SEO explains that he won over all of his clients and more, and in the process recognized the value of communication skills among senior management. The full interview is available here.
