Bjorn Oste, Founder and CEO, Good Idea Drinks
One key to success at Good Idea Drinks, a Swedish health-drink maker, is to embrace the Scandinavian approach to leadership. That means creating a trustful environment without rigid hierarchies that hinder creativity.
In an interview with CorpGov partner The Native Society, Good Idea Drinks Founder and CEO Bjorn Oste also explain the challenge of marketing a product with real health benefits when so many competitors make false claims. The full interview is available here: http://thenativesociety.com/tnspeak/bjorn-oste-founder-ceo-good-idea-drinks
