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This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features the NBA Finals’ best ratings in almost a decade highlighting the Knicks and Spurs singularities in what is becoming one of the most watched Finals since the Jordan era.
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It also features the UFC Freedom 250 taking center stage on June 14 at the White House’s South Lawn with 85,000 free tickets and Topuria vs. Gaethje as part of the country’s 250th birthday celebration, and U.S. Soccer’s Road to 2026 initiative partnering with the YMCA and its almost one million young players nationwide making it the largest youth sports access campaign linked to any World Cup in American history.
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